With iOS 7 scheduled to be unveiled at this year’s World Wide Developers Conference next month, Apple has more riding on the next major iteration of their mobile operating system than some would think. While Apple’s next-generation iPhone is also crucial to the company’s continued success, a large number of customers are turning their gaze towards the software (iOS) that powers Apple’s iPhone, iPad and iPod touch models.
Now, with customers hoping that the next significant update will bring a number of welcomed improvements to the mobile ecosystem Apple has done such a great job of establishing these past seven years, the company really needs to “hit it out of the park” with iOS 7.
Late last year, as part of a corporate restructuring, executive Jonathan Ive (Senior Vice President of Industrial Design) became the leader of Apple’s software design groups. Over the past few months, numerous reports have surfaced pertaining to how Ive will redesign iOS with a new and “very flat” approach. Yesterday, Simplyzesty’s art director Philip Joyce put together an impressive concept as to how the term “flat” may apply to iOS 7.
While the video, embedded above is undoubtedly impressive and high-quality, Joyce may have taken the reports too literally, as the concept appears more reminiscent of Microsoft’s newly adopted metro-esque interface than it does of the iOS we’ve all come to know and love over the years. With that said, stay tuned for complete coverage on iOS 7 and Apple’s future plans as WWDC 2013 draws nearer by the day.