The event is being held in San Francisco, California at the Yerba Buena Center for the Arts and commenced promptly at 10:00 AM Pacific time (1:00 PM Eastern).
iPhone 5, iPod touch and iOS 6 announcements
While there are no shortage of rumors surrounding the topics of discussion during the press conference, it’s widely assumed that Apple will unveil the sixth-generation iPhone – officially dubbed the iPhone 5 – and further discuss the latest mobile advancements in iOS 6.
Previous reports suggested that the highly-rumored iPad mini will join the next iPhone in the spotlight during the event, recent reports suggest otherwise. It’s said that there will be a separate fall media event this October to reveal such a device.
As for updates to their iPod lineup, it was unintentionally revealed by Apple this morning that the iPhone will share the stage this year with significantly improved iPod models – including an updated 5th-generation iPod touch.
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Stay tuned for additional, in-depth coverage.
That concludes Apple’s September media event!
Tim Cook takes the stage, “I hope you guys are as excited as we are”.
Oh wait, another song.
The songs over. The crowd loved the Foo Fighters!
The Foo Fighters are performing.
“They are doing the best work of their lives, because delivering revolutionary products is making a real difference in people’s lives”.
“Only Apple could integrate these services and bring them all together… Apple has never been stronger, and that is thanks to the dedication and creativity of our employees throughout the world”.
“When you look at each of these, they are incredible industry-leading innovations by themselves. But what sets them apart, and what sets us so far ahead of the competition, is how they work together”.
“And iPhone 5. The thinnest, fastest and best iPhone we have ever shipped. Powered by iOS 6″.
New iPod summary video is playing.
Tim Cook is back!
iPod shuffle: 2GB
iPod nano: 9 16GB
iPod touch 5th-generation: 9 32GB, 9 64GB
Nano and touch will be available in October.
EarPods start shipping today with new iPod touch, the new iPod nano and the new iPhone 5.
“The shape of the EarPod is actually defined by the geometry of your ear, but they don’t create a seal the way other in-ear headphones do”
They feature an ear canal speaker.
“They look like no earphone you’ve ever seen before”.
Yes! They’re called EarPods!
600 million earbuds sold – time for a redesign?
“We want to turn our attention to something different, and that’s speakers”.
“This is our new iPod lineup for the holidays” – The price wasn’t announced.
Colors: aluminum, black, blue, yellow and red with matching wrist straps!
“The iPod touch is better now in every way”.
Siri on the iPod touch!
720p for the HD FaceTime camera.
1080p HD video recording with stabilization for the back-facing camera.
Mysterious circle in bottom left corner is called the iPod touch loop – it’s for a wrist strap!?
New 5-MP iSight camera. Technical stuff: illuminated, f/2.4, 5-element lens and a sapphire crystal lens cover.
The new iPod touch will offer up to 40 hours of music playback.
7 times faster graphics than the older iPod touch.
A5 chip for faster performance. Dual-core processor.
“Perfectly matched for widescreen video using every pixel of that display”.
Only 6.1mm thick, 88 grams and looks very stylish!
New iPod Touch, fifth generation.
Fitness, pedometer and the longest battery life, over 30 hours of music playback, of any Nano, over 30 hours of music playback.
We now have Bluetooth capabilities!
Built-in FM tuner with DVR functionality (pausing and rewinding)
“It’s really beautiful, and of course that bigger screen is great for experiencing your music even better”.
Seven different colors, aluminum, black, purple, green, blue, yellow and red.
It’s only 5.4mm, 38% thinner than the last Nano!
The seventh-generation iPod nano - “It’s by far the best Nano we’ve ever created”.
“We wanted to give it a really large display. We want to have really easy to use controls. We want to make it thin and light… and of course we’d want to give it the latest technologies like Lightning”.
“We don’t do this just for the numbers. iPod and music are part of the DNA of the company. We love music”.
They’ve made managing playlists much easier and searching has been revised.
“It’s been a huge, huge hit’. 200 million people use iTunes.
There’s a new iTunes store on the iPad.
iTunes carries 16 million songs and is now available in 63 countries.
“In addition to announcing iPhone 5 we have something near and dear to our hearts to talk to you about today, and that is music”.
Here’s what happened while we were gone (newest to oldest):
“The most advanced operating system in any mobile device”.
Phil is back.
“And that is iOS 6″.
“There are some great enhancements to the phone app, including the ability to send an SMS or iMessage back if you can’t take the call”.
“Can you recommend a good movie in theaters?” Siri’s response, “That is a very subjective question. Here’s what others have found to be good movies”.
And shows Rotten Tomatoes ratings.
“How did the 49ers do last weekend?” Siri responds.
Siri Updates up next
Passbook has Delta on board and also Starwood Hotels.
New full-screen Safari similar to the desktop version.
“We’ve also got great satellite imagery”.
So far directions from Siri look the same
Maps app: “We’ve also built a search engine in so you can look at local points of interest”.
“What we’d like to do is have you see iOS 6 running on the new iPhone for the first time”.
It’s time for iOS6!
Adaptor for the new connector to the old 30-pin
“So now we have Thunderbolt and Lightning”.
All NEW 8-pin connector!
“While the camera is amazing for taking pictures, it’s also a lot better for video as well”.
28 megapixel resulting image
Panorama camera mode
“iPhone 5 and iOS 6, the biggest things to happen for iPhone since iCloud. I am so incredibly proud of everyone at Apple”.
Tim Cooks takes the stage again.
iOS6 will be on iPhone 4S, iPhone 4, 3GS, new iPad, iPad 2, iPod touch.
Pre-orders begin Sept 14th and shipping to some places, including US, Sept 21st. “This will be our fastest phone roll-out ever”.
“Best phones at every price point” says Phil.
iPhone 4 is now free on contract! 4S is now .
Contract pricing - 9 for 16GB. 9 for 32GB, 9 for 64GB.
“iPhone 5 is now the best phone we’ve ever made, and what would be a great phone without a killer video?”
Two colors! Black and white front. The white has an aluminum back and the black has the black anodized backing.
iPhone 5 battery life exceeds the battery life of iPhone 4S, 8 hours of 3G or LTE talk time or browsing and 10 hours on WIFI browsing
Next up, battery life…
But just how fast is it?
NEW A6 processor!
LTE: max of 100Mbps!
Supported technologies: GPRS, EDGE, EV-DO, HSPA, HSPA+, DC-HSDPA and 4G LTE!
And we’re back!
“We couldn’t be prouder of it.”
Yeah, that’s right! Closer to the 16:9 HD aspect ratio!
That means black borders on either side of the display so that the app is centered.
Older apps run in letterbox mode
It has… An extra row of… Icons!
“That’s just how we designed the iPhone 5.”
Its screen is still a Retina display at 326ppi – 4 inches though! 1136 x 640 resolution!
“As you carry your phone it should fit beautifully in your hand.”
World’s thinnest smartphone and weighs just 112 grams!
Thinnest, lightest iPhone yet, 7.6 mm thick
20% lighter and 18% percent thinner!
“So, iPhone 5. It is made entirely of glass and aluminum. It’s designed and built to an exacting level of standard unlike anything we, or anyone in our industry, have made before.”
We’ve seen this before! It has a metal back!
It’s a little hard to see
It’s rising from the floor of the stage!
iPhone 5! That’s the name!
“We’re here to talk about the iPhone. We launched the first iPhone in 2007, and what an incredible breakthrough it was for the entire industry”.
Phil Schiller is now on stage
Apple ha now sold over 400 million iOS devices
Average user using over 100 Apps
90% of those apps are downloaded on a monthly basis.
Apple recently crossed 700,000 Apps in the App store and 250,000 of those are for the iPad
iPad is 91% of all tablet web traffic!
Now, Apple has jumped to capture 68% of the market!
Lat year iPad had 62% market share, what about now?
84 million iPads sold through June
“We sold more iPads than any PC manufacturer sold of their entire PC line”.
17 million iPads sold since April
“The iPad is driving the post-PC revolution at an amazing pace”.
Seven million Mountain Lion upgrades sold
PC Magazine refers to OS X as the “best consumer operating system”.
“We’ve had a very busy summer for the Mac. We launched Mountain Lion in July. Mountain Lion is the ninth major release of the best OS on the planet”.
It’s time to talk about the Mac.
380 stores in 12 countries
“Our stores offer the best buying experience and the best customer service on the planet.”
Video over, Tim’s back
The fans are cheering!
It’s video time at the Yerba Buena Center!